Dear Neurodivergent Entrepreneur

I spend some of my working week in high-level entrepreneurial memberships which I pay a decent amount of money for. I do this for two reasons:

1. Entrepreneurship is my main special interest. I love absorbing the knowledge and experiences in these spaces. They energise my being like nothing else.
2. I’m interested in any trends, advancements or absolutely anything that could potentially benefit me, my clients, or you.

These are neurotypical spaces, and wouldn’t be everyone’s cup of coffee, especially in terms of values and definitions of success.

But I highly respect the knowledgeable group leaders. These are women who’ve achieved fabulous success. Much of their advice I wouldn’t consider implementing because it wouldn’t suit my diverse needs but there is still GOLD to be found amongst the noise.

However, twice last week I heard the same statement in these groups: You have to be consistent with your content if you want to be successful.

I don’t agree with this. I know it is not true. Not just for me, but for my clients too.

I want to talk about this because if those of us who struggle with fluctuating energy levels and are unable to produce consistently—most neurodiverse women I know—hear this we might think: oh well the job’s f’cked then—we’ll never get the success we want, and give up.

It’s a myth. Please do not be disheartened.

For example, I know a physical therapist, who attracts all her clients from a YouTube video she posted years ago. She doesn’t do any marketing at all nowadays. I’m not saying this is the norm but it’s an example of what can happen when we’re strategic about where we focus our efforts.

Of course, it’s not a standalone video. It’s a part of a well-designed system. Potential clients come across the video when they’re searching for help about a particular kind of back pain (very niche). Intrigued by what the therapist says, they want to learn more.

There’s a link within the description to sign-up and get more information. When they do this they become part of her sales ecosystem, leading to new client bookings. (It’s one of a number of highly effective systems I help my clients set up).

And then there’s me. I’m consistently inconsistent and yet I’m successful.

I took a whole year off from my coaching business due to CFS and when I came back, I had clients queueing up to work with me.

Why? How?

Because I’ve never relied on social media or producing any kind of regular content to attract clients and you don’t have to either.

I hyperfocus and create a lot of content. But I don’t put it out there on social media to be disposed of in 24 hours.

I create well researched and thoughtful blog posts for my website.

Someone might not read the post the day I publish it or even that week but they might find it years later when searching for the answer to a question such as:

Why We Need To Overcome Shiny Object Syndrome

Why Social Media Isn't Compatible With Neurodivergent Brains (13 Reasons)

Why Proactive Rest is a Great Strategy for Neurodiverse Women

So potential clients may come across my work via a blog I wrote years ago and because I have a high converting website (not a pretty website, not a trendy website, nor a fancy website) which means it’s specifically designed to convert visitors to take action.

I’m attracting new clients all the time without doing a thing. Sometimes I don’t create content for weeks and I don’t have to.

So when my creative or energetic capacity is low or I’m having a particularly painful period or I’m overstimulated and need to rest, I can give myself a break and it doesn’t affect my business.

It’s this kind of freedom from the hamster wheel that I want all neurodiverse women to experience in their business.

So no you don’t need to be consistent to be successful.

You just need to create a carefully curated body of high-quality work that’s searchable and always available.

So this is via blogging on your website or YouTube videos - these are the only reliable searchable content options at the moment.

The more content you create (slowly over time when you have the energy) the more you’re building an attractive portfolio of work that doesn’t date and will continue to work for you when you can’t.

Sidenote: If creating any kind of content isn’t your thing, there are plenty of other strategies to successfully attract clients, but this will have to be the topic for another day.

And just to turn this on its head a little. What if you are consistently creating content day after day or week after week and you’re not seeing the results financially or otherwise?

Usually in these circumstances there is a problem in one or all of these three areas.

1. Your overall message isn’t strong enough. It’s not specific enough and uses vague or generic language that potential clients don’t recognise themselves in.
2. Your offer isn’t irresistible enough. It has to be a no-brainer for clients to want to work with you or customers to buy from you.
3. You don’t have a system in place to turn your followers into clients. It’s not enough to say: book in for a free call with me.

If you need help with anything I’ve mentioned here (success doesn’t usually happen in isolation) you can book a low-cost, big impact business audit with me by clicking here.

You have everything it takes to be a success. Don’t let neurotypical myths, noise and expectations stop you from stepping into the life and business that you deserve.

In solidarity and gratitude, Hannah xoxo

Some other posts you'll like:

1. How To Unmask In Your Business (11 Ways)
2. I Wouldn't Be Successful Without Help From Others
3. The Gift Of Hyperfocus: It's an Outstanding Business Strength
4. Neurodiverse Women: Is It Time To Stop Accepting Breadcrumbs?